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Media education strategy in training future professionals for the digital economy: the experience of theory and regional practice

Introduction. The relevance of the study is due to the urgent need for media education of the university students, without which their competitiveness and professional competence as future specialists for the modern digital economy is not possible.

The aim of the study is to find the ways to improve the specialists’ professional training, whose future activities will be carried out in the digital economy, by increasing the level of their media-educational culture.

Research Methodology. The experimental site for testing the effectiveness of the proposed model of students’ media-educational training was the Bunin Yelets State University. The sample consisted of 100 students (50 – a control group and 50 – an experimental group). The reliability of the empirical data obtained was tested with the Mann-Whitney U-test.

Results of the study. The author suggested a model of the students’ media-educational development. They also worked out on its basis a methodology for the formation of students’ relevant competencies of different areas of training and the relevant criteria indicators of the formation of media competence on its basis.

Positive dynamics in the development of the criterion indicators were found. They are the following: the motivational-value criterion (U=828,500 at the significance level of p=0,002), the information and communication one (U=636,000 at the significance level of p=0,000), the analytical one (U=591,000 at the significance level of p=0,000), the creative-activity one (U=713,000 at significance level of p=0,000).

Conclusion. The model of students’ media-educational development, worked out and implemented in Bunin Yelets State University is effective for training in various humanitarian fields. The media products created by the students under the condition of their immersion in the information and communication environment of the university testify to the level of their media-cultural literacy, necessary for future professional activities in the digital economy. The same regards to the implementation of media-educational technologies into the core disciplines and the organization of advanced training courses in media education.

Keywords: media education, media competence, the model of the development of media education, media education technologies

For Reference: Artemova, Ju. V., Diakina, A. A., Osipova, N. V., & Shcherbatykh, L. N. (2022). Media education strategy in training future professionals for the digital economy: the experience of theory and regional practice. Perspektivy nauki i obrazovania – Perspectives of Science and Education, 59 (5), 547-565. doi: 10.32744/pse.2022.4.33

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Information about the authors:

Артемова Юлия Владимировна (Российская Федерация, г. Елец) - Доцент, кандидат педагогических наук, заместитель директора по цифровой трансформации и трудоустройству. ФГБОУ ВО «Елецкий государственный университет им. И.А. Бунина». E-mail: mediaelsu@yandex.ru. ORCID ID: 0000-0002-4356-5373. ResearcherID: AAG-1802-2020

Дякина Анжелика Александровна (Российская Федерация, г. Елец) - Доцент, доктор филологических наук, профессор кафедры литературоведения и журналистики, институт филологии. ФГБОУ ВО «Елецкий государственный университет им. И.А. Бунина». E-mail: anjeloprof@mail.ru. ORCID ID: 0000-0002-6319-6966. Scopus Author ID: 57193766059. ResearcherID: AAG-3010-2020

Осипова Надежда Васильевна (Российская Федерация, г. Елец) - Доцент, кандидат педагогических наук, заведующий кафедрой иностранных языков и методики их преподавания. ФГБОУ ВО «Елецкий государственный университет им. И.А. Бунина». E-mail: ossipova05@mail.ru. ORCID ID: 0000-0002-7894-3776. Scopus Author ID: 57207522746. ResearcherID: AAG-1504-2020

Щербатых Людмила Николаевна (Российская Федерация, г. Елец) - Доцент, кандидат педагогических науки, доцент кафедры иностранных языков и методики их преподавания. ФГБОУ ВО «Елецкий государственный университет им. И.А. Бунина». E-mail: shcherlyd@mail.ru. ORCID ID: 0000-0003-2151-1101. Scopus Author ID: 57200564812

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