Recently, the issues of balanced ecological and economic development of society, which consists in the co-evolution of natural and production systems in favorable, effective and safe directions, which will ensure economic well-being along with high-quality living conditions and human health, have become increasingly acute. The purpose of the presented study is to substantiate the model of the formation of the ecological and economic orientation of an individual’s personality as a key determinant of improving the quality of life and a fundamental condition for a balanced ecological and economic development of society.
The methodological basis of the research was formed by the dialectical approach, the transition from the initial theoretical abstractions of ecological and economic development options to a single co-evolving trajectory is being carried out; an acmeological approach that carries out comprehensive research, observation or restoration of the integrity of a person, thereby making it possible to comprehend the core basis of the formation of an ecological and economic orientation of a person; an axiological approach that reveals the specifics of the formation of ecological and economic value orientations that are capable of adequately reflecting the ongoing changes in society; the use of the modeling method made it possible to design a universal and stable model of the formation of an ecological and economic orientation of a person.
The contradictions that arise in the process of co-evolution of the natural and industrial spheres require the development of a model for the formation of the ecological and economic orientation of the individual, universal and admissible for various types of social and professional activity. The introduction of the developed model into practice will expand the possibilities for the interiorization of new ecological and economic value orientations, taking into account the fluctuating nature of the ongoing changes, but at the same time, determine our own possibilities for regulating and stabilizing the state of the modern ecological and economic crisis.
The ecological and economic orientation of the individual, due to environmental and economic values, is the fundamental basis for the coming positive changes in the development of society and the improvement of the quality and level of its life.
Keywords: quality of life, ecological and economic orientation of the individual, balanced ecological and economic social development
For Reference: Salamatov, A. A., & Gordeeva, D. S. (2021). Determination of the quality of life of society by the ecological and economic orientation of the individual’s personality. Perspektivy nauki i obrazovania – Perspectives of Science and Education, 53 (5), 48-65. doi: 10.32744/pse.2021.5.4
Information about the authors:
Artem A. Salamatov (Russia, Chelyabinsk) - Professor, Doctor of Pedagogical Sciences, Head of the Department of Economic Theory and Regional Development. Chelyabinsk State University | Leading Researcher. Chelyabinsk Branch of the Institute of Economics. Ural Branch of the Russian Academy of Sciences. E-mail: email@example.com. ORCID ID: 0000-0002-3070-9753. Scopus Author ID: 57192417329. ResearcherID: E-1131-2016 Daria S. Gordeeva (Russia, Chelyabinsk) - Assistant Professor, PhD in Pedagogical Sciences, Associate Professor of the Department of Economics, Management and Law. South Ural State Humanitarian Pedagogical University. E-mail: firstname.lastname@example.org. ORCID ID: 0000-0002-7268-1533. Scopus Author ID: 57200449836